Our Story

Label by Eleven is a UK based brand, fuelled by the idea that you shouldn’t have to sacrifice ethics to own something stylish.

Founded by me, Lauren Hazel Jean, we are on a mission to follow an alternative path and challenge the status quo. Now more than ever we are choosing to shop responsibly and support people doing awesome things.

As a small, fledgling company with big dreams, we are doing our very best to be as transparent as possible. This is why we ensure the fabric used in our products is Global Organic Textiles Standard Certified (GOTS for short) and handmade ethically right here in the UK.

As a great songwriter once said, ‘times they are a-changin’ and we are excited to be a part of it.

Why Organic Cotton?

Although it isn’t the perfect answer, it is a huge step in the right direction. It is better for the people (including you as it is kinder on your skin) and the planet.

Organic cotton uses 70% less water than its conventional counterpart. The crops aren’t treated with any toxic chemicals meaning the farmers, workers and wildlife eco systems are not put at risk. Yet less than one percent of global cotton production is organic.

As a small brand, we ensure all of the fabric we use is third party certified. It is important that the that the certifications cover minimum wages, working hours, child labour, freedom of association, discrimination and harsh or inhumane treatment alongside the standard environmental criteria.

By choosing organic cotton, you have the purchasing power to influence brands.

Our Inspiration

This image is one of me and my Mum Diane. In 2013, she passed away but left behind a real legacy.

My Mum was quite possibly the only genuinely selfless person I have ever met. Almost 40 years as a teacher and a truly kind heart meant that hundreds of people came forward and shared not only wonderful memories, but ways in which she had made a real impact on their lives. For a couple of years after her death, I carried on working within my area of the fashion industry. I loved my job but I wanted to follow in my Mum’s footsteps and create something bigger than myself.

Label by Eleven was born after I found a quote she had written in the front of her diary by Ralph Waldo Emerson which read: “To know even one life has breathed easier because you have lived. This is to have succeeded.”

My amazing mother to me, was and still is female empowerment in its fullest form. The legacy she has left behind inspires me daily to keep chasing my dream and make a real change.


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